SOFT SAVING IS GEN Z’S RESPONSE TO BURNOUT

Soft Saving Is Gen Z’s Response to Burnout

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed a familiar pattern: make gradually, conserve aggressively, acquire a home, and prepare for retired life. But Gen Z is coming close to cash with a fresh perspective. Instead of focusing entirely on lasting accumulation, this generation is prioritizing equili

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